Privacy policy

Effective Date: April 5, 2026

This Privacy Policy describes how SIGLER RIVERSTONE RETAIL LLC ("Bekrel," "we," "us," or "our") collects, uses, and protects your information when you visit or purchase from bekrel.com.

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1. Information We Collect

Information you provide directly:
• Name
• Email address
• Shipping and billing address
• Phone number
• Payment details (processed securely by Shopify Payments — we do not store card data)

Information collected automatically:
• IP address and approximate location
• Device type, browser, and operating system
• Pages visited, session duration, and interaction behavior
• Referral URLs

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2. Legal Basis for Processing

We process your data based on:
• Contract performance — to fulfill your order
• Legitimate interests — to improve our site and run advertising
• Legal obligation — to comply with applicable law
• Consent — where required (e.g., non-essential cookies)

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3. How We Use Your Information

We use your data to:
• Process and fulfill orders
• Send order and shipping confirmations
• Provide customer support
• Improve website performance
• Detect and prevent fraud
• Serve relevant ads via Google Ads
• Comply with legal obligations

We do not sell your personal information.

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4. Cookies & Tracking Technologies

Essential Cookies
Required for cart, checkout, and security. Cannot be disabled.

Analytics Cookies
Help us understand site usage (traffic, behavior, session data).

Advertising Cookies
Used by Google Ads to:
• Measure ad conversions
• Serve personalized and remarketing ads

You can manage or disable non-essential cookies through your browser settings.

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5. Third-Party Services

We share data only as necessary with:
• Shopify Payments — payment processing (PCI-DSS compliant)
• Google Ads / Google Analytics — advertising and analytics
• Shopify Inc. — e-commerce platform infrastructure

Each third party operates under its own privacy policy.

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6. Your Rights

You may have the right to:
• Access the personal data we hold about you
• Request correction of inaccurate data
• Request deletion of your data
• Restrict or object to certain processing
• Data portability
• Withdraw consent at any time

To exercise these rights, contact: support@bekrel.com
We will respond within 30 days.

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7. California Residents — CCPA Rights

If you are a California resident, you have the right to:

• Right to Know — Request disclosure of the categories and specific pieces of personal information we have collected, the sources, business purpose, and third parties we share it with.

• Right to Delete — Request deletion of your personal information, subject to certain exceptions.

• Right to Opt-Out of Sale/Share — We do not sell personal information. However, use of Google Ads cookies may constitute a "share" under California law. You may opt out at: https://adssettings.google.com

• Right to Non-Discrimination — We will not discriminate against you for exercising your CCPA rights.

To submit a CCPA request:
Email: support@bekrel.com
Subject: "CCPA Privacy Request"

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8. Advertising Opt-Out

• Google Ads: https://adssettings.google.com
• Network Advertising Initiative: https://optout.networkadvertising.org

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9. Data Retention

We retain data only as long as necessary to fulfill orders, provide support, and meet legal/accounting requirements (typically up to 7 years). Data no longer needed is securely deleted or anonymized.

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10. Data Security

We use SSL/TLS encryption, access controls, and secure payment processing to protect your data. No internet transmission is 100% secure, but we take all commercially reasonable precautions.

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11. Children's Privacy

Our site is not directed to children under 13. We do not knowingly collect data from minors. Contact us immediately if you believe we have done so.

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12. Changes to This Policy

We may update this policy periodically. Material changes will be posted on this page with an updated effective date.

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13. Contact

SIGLER RIVERSTONE RETAIL LLC
301 Skywatch Dr, Danville, KY 40422, United States
Email: support@bekrel.com
Phone: +1 (859) 458-2546